Truck advertising is becoming an effective and popular marketing method in Vietnam. However, for advertising campaigns to run smoothly, businesses need to understand the legal regulations regarding truck advertising. This article from Xe Tải Mỹ Đình will provide detailed information about the laws governing truck advertising, helping businesses implement effective marketing campaigns.
Truck advertising regulations and laws in Vietnam
Potential of Truck Advertising
Truck advertising is a form of outdoor advertising that utilizes the cargo box area of trucks to display advertisements. Trucks transporting goods move continuously on numerous routes, reaching a large number of viewers and delivering high advertising effectiveness.
Regulations for applying advertising decals on trucks
The continuous operating frequency and wide mobility of trucks make them an effective mobile advertising medium, broadly spreading brand coverage. Truck advertising offers significant benefits to businesses, helping to increase brand awareness and effectively reach potential customers.
Businesses registering for truck advertising
Businesses do not need to worry about being penalized for advertising on trucks, as long as they comply with legal regulations. Collaborating with a professional advertising company will help businesses understand and correctly implement these regulations.
Laws and Regulations for Truck Advertising
Procedures for Advertising Permits on Trucks
According to Official Dispatch No. 2310/BVHTTDL-VHCS dated June 24, 2013, of the Ministry of Culture, Sports and Tourism, businesses do not need to apply for an advertising permit for truck advertising. Instead, businesses need to prepare an advertising dossier to notify the local Department of Culture and Sports. The dossier includes:
- Copy of business registration certificate.
- Copies of documents proving that products and services meet the conditions as prescribed.
- Document notifying the content of the advertising campaign (time, location, quantity, content).
- Advertising mockup to be pasted on the truck, printed in color and signed by the implementing unit.
Regulations stating that advertising on trucks does not require a permit in Vietnam
Specific Regulations for Truck Advertising
Article 32 of the Law on Advertising 2012 stipulates:
- Comply with the Law on Road Traffic and the Law on Advertising, ensuring safety, not obstructing visibility, and not hindering traffic.
- Do not place advertising decals on the front, rear, or roof of the truck.
- Advertising decals must not exceed 50% of the area of each side of the truck.
- Advertised products and services must have valid business licenses, and prohibited products must not be advertised.
- Advertising content must not contain messages against the state, promote obscene cultural products, or attack individuals or other organizations.
Regulation prohibiting advertising decals on the front, rear, and roof of trucks
Penalties for Violating Truck Advertising Regulations
Violations of truck advertising regulations will be penalized by law. Fines range from 2 to 5 million VND for individuals and 4 to 10 million VND for organizations that violate regulations on placing advertising decals in prohibited locations or exceeding the allowed area. In cases of advertising prohibited products or services, or offensive content, heavier penalties will be imposed, and the campaign will be forced to stop.
Importance of complying with truck advertising regulations
Conclusion
Truck advertising is an effective marketing channel, but businesses need to understand the regulations to avoid legal violations. Understanding the laws governing truck advertising will help businesses implement successful campaigns and achieve high efficiency. Xe Tải Mỹ Đình recommends that businesses cooperate with professional advertising service providers for the best advice and support.
