The trend of buying and selling cars online is becoming increasingly popular in Vietnam. Many car manufacturers have leveraged websites and e-commerce platforms to reach customers, making car buying easier than ever. If you are looking to buy a truck, CafeF web can be a helpful source of information. This article will analyze this trend, as well as the benefits and challenges it presents.
Online Sales: A New Wave in the Auto Market
VinFast is a prime example of the success of the online sales model. In just 66 hours of online sales, VinFast received nearly 28,000 orders for the VF 3 mini electric car model. Currently, VinFast continues to accept online orders for various electric vehicle models, from the VF 3 to the VF 9. In addition to its website, VinFast also collaborates with popular streamers on TikTok and e-commerce platforms to diversify its sales channels.
Ford Vietnam has also officially joined the online sales race. The company successfully launched sales of two models, the Ranger Stormtrak and Everest Platinum, through livestream events featuring celebrities.
People browsing cars online on a laptop
Mercedes-Benz Vietnam also provides online consultation services on its website from 8 AM to 10 PM daily. The model of selling through e-commerce platforms is also being implemented by Mercedes-Benz in many other markets worldwide.
Kia and Hyundai are also part of this trend. Kia is selling the K5 model online, while Hyundai provides comprehensive information about the prices and technical specifications of the 7-seater SUV Santa Fe in its online showroom.
Concerns about “Forced Bundling”
Selling cars online offers numerous benefits for both buyers and sellers. However, this model also presents some challenges. Dealerships are concerned about the impact on their revenue, while consumers may miss out on opportunities to benefit from significant discounts at dealerships.
Mr. Ruchik Shah, General Director of Ford Vietnam, believes that buying and selling cars on e-commerce platforms will be more transparent and convenient, avoiding the “forced bundling” situation. He also pledged to discuss with dealerships to resolve conflicts of interest between the manufacturer and dealerships.
Benefits of Online Sales
According to MA. Tran Anh Tung, Head of Business Administration Department at the University of Economics and Finance of Ho Chi Minh City, online sales help car manufacturers save significant costs. Customers also benefit from the convenience and flexibility of being able to easily access, compare prices, and complete purchase procedures without visiting dealerships.
Conclusion
Online sales are an inevitable trend in the auto market. However, car manufacturers need to find a balance between online sales solutions and in-dealership experience services to meet the diverse needs of customers. If you need to buy a truck, consulting information on CafeF web and car manufacturer websites will help you gain an overview of the market and make informed purchasing decisions.
