Advertising on trucks is proving to be an effective marketing approach with broad reach. However, many businesses are still uncertain about the legal procedures, especially regarding advertising permits. This article clarifies the current regulations for truck advertising permits, helping businesses understand and correctly implement the process.
Truck advertising example showcasing regulations and guidelines in Vietnam
Image of truck advertising
Current Procedures for Truck Advertising Notification
According to Official Dispatch No. 2310/BVHTTDL-VHCS dated June 24, 2013, of the Ministry of Culture, Sports and Tourism, businesses do not need to apply for a truck advertising permit. Instead, businesses are required to carry out a notification procedure with the local Department of Culture and Sports.
Notification process for truck advertising in Vietnam, no permit required
Businesses are required to notify, not apply for a permit
Documents Required for Truck Advertising Notification
To notify truck advertising, businesses need to prepare the following documents:
- A copy of the business registration certificate of the advertising company or the business conducting the advertising itself.
- Copies of documents proving that the products or services meet the conditions specified by the Law on Advertising.
- A written notice of the advertising campaign content (time, location, number of vehicles, advertising content).
- The advertising maquette to be affixed on the truck, printed in color and signed by the implementing unit.
Regulations on Content and Format of Truck Advertising
The Law on Advertising No. 47/2012/QH13, Article 32, clearly stipulates regulations on advertising on trucks:
- Compliance with the Law on Road Traffic and the Law on Advertising, ensuring traffic safety and not causing urban unsightliness.
- Advertising decals are not allowed on the front, rear, and roof of the truck.
- Advertising decals must not exceed 50% of the area of each side of the truck.
- Advertised products and services must have valid business licenses, and prohibited products must not be advertised.
- Advertising content must not contain messages against the State, propagate depraved cultural products, or attack individuals or other organizations.
Truck advertising restrictions: no advertising on the front, rear, or roof of trucks in Vietnam
Truck advertising is not allowed on the front, rear, and roof of trucks
Penalties for Violating Truck Advertising Regulations
Violations of truck advertising regulations will be penalized according to the law. Fines range from VND 2 to 5 million for individuals and VND 4 to 10 million for organizations. Serious violations may result in the suspension of the advertising campaign.
Conclusion
The process for advertising permits on trucks has been simplified to a notification procedure. However, businesses need to clearly understand the regulations regarding documents, content, and format of advertising to avoid legal violations and ensure the effectiveness of their advertising campaigns. Contact the local Department of Culture and Sports for specific guidance.
Vinshop truck advertising demonstrating compliance with regulations in Vietnam
Comply with regulations for effective advertising and to avoid penalties
